Why Small Businesses Need a Public Relations Strategy
Often to be found under a never-ending “to-do” cloud, small ‘biz owners spend their time serving clientele, handling office functions and making appearances. As if they aren’t busy enough, they have to worry about public relations too!
That’s not to say small business owners don’t want to maximize company/brand power – they do. But it can seem overwhelming, and #PR often lands at the bottom of the to-do pile. Here’s five reasons it shouldn’t:
Public Relations Helps Your Small Business Connect with Customers
1.We’re partners for life! Well, while we represent you, anyway: PR people aren’t just press release writers. Although we’ll draft your news releases, we plan your corporate events, handle workplace communications, build your marketing collateral and drive search engine traffic to your Website. We’re communicators. Let us communicate your messages for you.
Public Relations Helps your Small Business Connect with Influencers
2. We create publicity: Maybe I’m biased, but a well-executed media strategy can reap as many sales benefits as pricey advertising campaigns. Journalists are always looking for sources – especially in this very social and rapidly moving social universe. And just like your wingman on Friday night, our relationships with the media can bring you and your audience together.
Public Relations Helps your Small Business Connect with the Community
3. We’re Your Liaisons: We listen to your business goals and create opportunities to advocate them on your behalf. We’ll help you build partnerships with area businesses through cross-promotions that can create camaraderie for years to come.
Public Relations Helps your Small Business Share News and Promotions
4. Communication Pros: Yes, we’ll write your press releases and #media alerts, but we’ll coach you through media interviews, too. We’ll ghostwrite your opinion and editorial articles, draft e-newsletters, manage your social media communities and be your company spokesperson.
Public Relations Helps Your Small Business Manage Reputation & Crises
5. We’re the “fixers”: Brand reputation is your small business’ most valuable asset. And thanks to the influx of #socialmedia, information takes minutes to travel. All businesses today should have a crisis management plan, and #PR people live and breathe reputation management.
We’ll help your small business identify possible crises – even the crazy, batty ones you’ve never thought of – and help you plan for them. But, if you find yourself in a crisis, consider us your wingman. We’ll coordinate crisis response plans with employees and team members, local government and authorities. We’ll serve as your media spokesperson and juggle press inquiries. We help ensure stakeholders stay informed and perceptions remain positive.