Inbound links benefit your small business' #SEO efforts, boost your business's credibility and determine website authority. And you really want your small business website to rank high in organic search results! Learn more:
While PPC ads drive lots of traffic to your site while they're running, that traffic will diminish - or end - once the ad set finishes. Alternatively, the more relevant and fresh content you produce for your website and content marketing efforts, the more credible your business will become to your customers and search engine spiders.
Is SEO or PPC better for my small business? Working in both marketing and public relations capacities, we've come to realize search engine optimization (SEO) and Pay-per-Click search engine marketing (SEM) work well together to create a solid website presence and search results listing. And since more than 40% of e-commerce sales for products in 2013 were generated by user-based … Continue reading SEO or paid SEM: Which is better for my small business?
While the differences between #Metatags and website #keywords are clear, search engine spiders use them both in tandem to determine your website content, and determine your page's "validity and authority," which ultimately results in where your small business will rank in the search engine result pages (SERP.)
"Twitter is the gateway to connecting with industry influencers, attracting new customers and networking with other small businesses – which can create loads of opportunities for new sales leads!"
This goes without saying, but not all social media networks are created equal. In fact, each platform has its strengths and weaknesses and therefore offers users very different benefits. When you think strategically about your products and how they help solve a problem, this information will help determine the kinds of content you should be developing and sharing on your social media platforms.
Market Basket - Crisis Management Faux Pas Ugh. Can it get any worse for the Market Basket Grocery chain? Not only are thousands of long-time employees and their families rallying against leadership, many of the 71 stores' perishables departments - like produce and shellfish - are beginning to resemble looted big-box stores. A sad, lonely melon here...a group … Continue reading Market Basket: Crisis Management Faux Pas
Our "connections" are now en-route to becoming more automated, impersonal and technology-based. So #smallbusinesses not only need to consider what platforms they'll be regularly active on, but must now strategize innovative ways to attract "digitalized" customers.